Resources Library by ANA

Sponsorship and donation

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

June 15, 1985

Sponsorship and donation (French)

This paper describes these techniques and demonstrate their application in specific case histories. It exam how French companies have integrated research into the conception, implementation and control of sponsorship donation programs and treats in...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Jay Perlstein, Sylvère Piquet

June 15, 1985

Competitor analysis in defence of a brand leader

In the U.K. retail antibacterial market, Amoxil is brand leader. However, share varies considerably in market sub-segments as does the source of competition. The Market Research Department is a prime contributor to competitor analysis, all the more...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: Roger Western

February 27, 1985

In-depth pharmaceutical competitor analysis

The paper presents an example of a case study of in-depth competitor analysis in the Japanese pharmaceutical industry. Prior to outlining the case study, and to place it in perspective, a brief overview is provided of key points of difference between...

Catalogue: EPHMRA/ESOMAR Seminar 1985: Pharmaceutical Competitor Analysis

Author: William Hall

February 27, 1985

Automation and the quality of services

In the eighties banks are confronted with recession; some bankers believe that automation is the answer to this problem. We think that both automation and personal service are necessary to yield a perceived high quality of financial services. After...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Philip P. Todd

February 1, 1985

Hynopsis-derived techniques in market research

The authors present a new technique for conducting motivational research - known as "Relaxation Technique" (R.T.) - the theoretic assumptions of which are based on research into hypnosis and the states of consciousness it induces. After specifying...

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Authors: Pranco Barbero, Graziella Messina

June 15, 1984

How can we relate European standards to research in the Middle East?

The main objective of this paper, therefore, is to show through a series of examples and specific applications how the Middle East Marketing Research Bureau has applied and adapted modern market research techniques and standards across the whole...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: George V. Vassiliou

Company: MEMRB

June 15, 1984

The role of the personal computer in data collection, data analysis, and data presentation

This paper describes a study in which IBM personal computers were used for self-administered interviewing, for data analysis, and for final report preparation. The study involved interviewing two groups of consumer respondents on the main banking...

Catalogue: Seminar 1984: Are Interviewers Obsolete?

Author: Bernadette D. McBrien

June 15, 1984

Interviewing and qualitative analysis by computer in the passenger car market

This paper gives the background, research techniques used and a broad outline of the results of research undertaken by Renault UK Ltd into the passenger car market. The paper goes through all the stages of research and covers Stage III in particular...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice

Authors: Daniel O'Donoghue, Howard Thomas

June 15, 1984